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Unthinkable | Trust Your Intuition

An exploration to figure out how we can trust our intuition to do more exceptional work. Every Monday, join ex-Google, startup, and VC brand-builder Jay Acunzo as he travels to the far reaches of the business world to dig up stories you've never heard revealing ideas you've never considered. It's Unthinkable.
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Unthinkable | Trust Your Intuition
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Jul 31, 2017

We call the show "Unthinkable" because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking -- that alone feels pretty unthinkable in many jobs and industries. Maybe they came up with an incredible idea in an instant -- that can be tough to understand from the outside looking in. Or maybe they did work that was exceptional, i.e., an exception, from all the average, familiar, safe, down-the-fairway, just-so-basic-I-could-punch-a-watermelon junk.

But here's the catch: When you do that kind of great work, it rarely feels crazy TO YOU. So maybe ... it's not unthinkable at all.

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm 

FEEDBACK & FOLLOWS:

jay@unthinkable.fm 

http://twitter.com/jayacunzo 

http://instagram.com/jacunzo 

 

Jul 24, 2017

What if intuition was actually the same as the kind of thinking we value in the business world, but it reaches full potential quicker? Wouldn't that be an insanely valuable skill? If you could instantly skip ahead of your peers by seven, 17, or 77 steps or pull from seven, or 17, or 77 sources of ideas ... wouldn't you want to figure out how that stuff works?! Wouldn't you cultivate it? Practice it? Get to the point where you could actually RELY on it?

Intuition. Your unfair advantage. It's Unthinkable.

SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

twitter.com/jayacunzo

instagram.com/jacunzo

Jul 17, 2017

The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you'd need to focus more on your own context than all that advice.

Luckily, today, we explore one question you can ask yourself to instantly make sense of all the advice in this Information Age. And we revisit one of our most popular stories EVER to see how this question affects our ability to create exceptional work.

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm 

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

http://twitter.com/jayacunzo 

http://instagram.com/jacunzo 

Jul 10, 2017

We use our intuition every single day to make decisions. So why does it still feel like a leap to trust it when it comes to the more meaningful stuff in our work? The answer is more complicated than you think. But your response can be a lot simpler than you image, too -- and that's great news if you want to do meaningful work.

 

SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

twitter.com/jayacunzo

instagram.com/jacunzo

 
 

 

Jun 25, 2017

Last we spoke, we wondered why we don't trust our intuition more. I mean, it's with us at all times, telling us things. But we often feel like it's a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm?

To help make sense of this, we revisit the story of Alec Brownstein, the Executive Creative Director at Dollar Shave Club, and his incredible side project, viewed by billions: The Google Job Experiment

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm 

FEEDBACK & FOLLOWS:

jay@unthinkable.fm 

http://twitter.com/jayacunzo 

http://instagram.com/jacunzo 

Jun 11, 2017

Technically supposed to be taking a week off but ... I won't tell if you don't!

Send your examples of conventional wisdom, pithy quotes-as-gospel, or popular best practices to jay@unthinkable.fm -- we might use them in a future show!

Subscribe to the Monday AM newsletter at unthinkable.fm

Jun 5, 2017

Last week, we defined intuition once and for all. This week, we wonder: Why don't we routinely TRUST our intuition? We came up with a practical definition, but why can't we seem to make it practical in our daily lives? Why does it so often feel like a leap?

To help make sense of this, we revisit the story of Neil Pasricha, a bestselling author, TED speaker, and the creator of the blog 1000 Awesome Things.

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm 

FEEDBACK & FOLLOWS:

jay@unthinkable.fm 

http://twitter.com/jayacunzo 

http://instagram.com/jacunzo 

May 29, 2017

So we aspire to do something exceptional, and we can't stand all that average noise created by the endless "hacks" and "cheats" and "secrets" out there. So now what? If all that expertise is simply generalized advice that gets us to average, what can we use to go from average to exceptional? What can we rely on to get the rest of the way there? 

Intuition.

But what the heck IS intuition? And how can we actually control it proactively?

SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

twitter.com/jayacunzo

instagram.com/jacunzo

 

VIDEO PREVIEW:
https://www.youtube.com/watch?v=cHwnz1cSCVY 

May 22, 2017

After a year, we finally land on the common thread that ties us all together as listeners. Then, we revisit one of our most popular stories and find out some new things we missed last time. And we begin our march forward, week by week, to solve the biggest problem facing our projects, companies, and careers today.

MIKE'S SUPER BOWL AD: https://www.youtube.com/watch?v=V_3H_Y5QUWw

SUBSCRIBE TO MONDAY'S EMAIL:
unthinkable.fm

FEEDBACK & FOLLOWS:
jay@unthinkable.fm
twitter.com/jayacunzo
instagram.com/jacunzo

VIDEO PREVIEW:
https://www.youtube.com/watch?v=WIvVtu4fed8&feature=youtu.be

May 15, 2017

Our our every-other-week series profiling names you know sharing stories you don't concludes with Amy Schmittauer. In this brutally honest and hilarious discussion, Amy talks about her parody of the Wizard of Oz, why she loves editing more than being on camera, and how she grapples with her early speaking careers.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

twitter.com/jayacunzo

instagram.com/jacunzo

LINKS TO KNOW:

Amy Schmittauer on Twitter: https://twitter.com/Schmittastic

Amy's YouTube https://www.youtube.com/user/savvysexysocial

May 8, 2017

Remarkable stories of what happens when you embrace constraints, rather than fight for "creative freedom" (and an exploration of what the heck "creative freedom" even means).

Stories today from First Round Capital (one of the premier venture capital firms in tech, with investments in Uber, Warby Parker, Blue Apron, Square, and more) and Soviet Visuals, a remarkable side project from a former Russian ballerina and current Facebook employee revealing something special about constraints.

What might happen if you embraced or even sought out constraints in your work, instead of fought them?

It's Unthinkable.

>> Get the Unthinkable Monday morning email by subscribing at unthinkable.fm

 

Contact Jay:
jay@unthinkable.fm

twitter.com/jayacunzo

instagram.com/jacunzo

Book Jay to speak:
jayacunzo.com

 

LINKS TO KNOW:

First Round Review: firstround.com/review

Camille Ricketts on Twitter: twitter.com/camillericketts

Soviet Visuals on Twitter: twitter.com/sovietvisuals

 

 

Apr 30, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit http://contentmarketingworld.com 

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm 

http://twitter.com/jayacunzo 

http://instagram.com/jacunzo 

LINKS TO KNOW:

Doug Kessler on Twitter: http://twitter.com/dougkessler 

The new way Doug's team created to tell digital stories: https://velocitypartners.com/resources/the-new-media-message/ 

Apr 23, 2017

When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create?

Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it.

What happens when you spend way more time thinking about the stuff INSIDE our work?

It's Unthinkable.

>> Get the Unthinkable Monday morning email by subscribing at http://unthinkable.fm 

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm 

http://twitter.com/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Slack's amazing blog: https://slackhq.com/ and podcast: https://slack.com/podcast

Julie Kim on Twitter: https://twitter.com/onejuliekim

Andrew Davis on Twitter: https://twitter.com/drewdavishere

Andrew Davis's website: http://www.akadrewdavis.com/

 

Apr 17, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

LINKS TO KNOW:

Robert Rose on Twitter: https://twitter.com/robert_rose

Robert's newsletter: http://contentadvisory.net/

 

Apr 10, 2017

We live in the era of experts. If we don't have an idea or answer, we can find and follow everyone else's. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it.

Stories about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account. Their success started with an aspiration and ended in a very personal place. Meanwhile, Producer Andrew Littlefield also goes exploring New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.

What happens when you combine intent with hunger?

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Lisa on Twitter: https://twitter.com/lisaschneider64

Merriam-Webster on Twitter: https://twitter.com/merriamwebster

Merriam-Webster's Washington Post piece: https://www.washingtonpost.com/news/the-intersect/wp/2016/12/19/were-descriptivists-not-jerks-an-interview-with-twitters-edgiest-dictionary/

Andrew Littlefield on Twitter: https://twitter.com/FSUAndrew

Mariel Bildsten's music: http://marielbildsten.com/

Special thanks to Tom Webster, who voices the dictionary: https://twitter.com/webby2001

 

Apr 2, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen's love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

twitter.com/jayacunzo

snapchat.com/add/jayacunzo

instagram.com/jacunzo

 

LINKS TO KNOW:

Tamsen Webster on Twitter: twitter.com/tamadear

Tamsen's new idea: The Read Thread: tamsenwebster.com/what-is-the-red-thread/

Mar 26, 2017

We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend ... or foe?

Today we go exploring the topic of shippin' it, and shippin' it good.

Stories about Chris Piascik, an illustrator who has published a new drawing every single weekday since 2007, and Andrea Fryrear, a newly-minted author who wrote her book in 6 months and got her start writing 5 articles every week for work.

We care about craft. And results. We want to make it GREAT. But also done. Let's make sense of this hairy idea today.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Chris's portfolio: http://chrispiascik.com

Chris on Twitter: https://twitter.com/chrispiascik

Andrea's site: http://theagilemarketer.net/

Andrea on Twitter: https://twitter.com/AndreaFryrear

Andrea's book: https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach/dp/0998721107/

 

Mar 20, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, a frank discussion with Mitch Joel. Stories include Mitch's first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there's one platform we'll all use in the future. That's right: ONE.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be the opening keynote! Come see Jay, Mitch, and hundreds of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit http://contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

http://jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Mitch Joel on Twitter: http://twitter.com/mitchjoel

Mitch's Podcast: http://www.twistimage.com/podcast/

 

 

Mar 13, 2017

Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. 

Stories about Jay Baer's barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best's email geekery. At the end, I share some big news. 

 

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. Come see me, Jay Baer, Jessica Best, and the world's top content marketers speak, September 5-8 in Cleveland. (If you listen and attend the event, PLEASE alert me you're going. I'd love to meet!)

Learn more and register at http://contentmarketingworld.com (use code UNTHINKABLE for $100 off the main event and all-access passes)

 

FIND ME HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Jay Baer on Twitter: http://twitter.com/jaybaer

Jay's company: http://convinceandconvert.com

Jessica Best on Twitter: http://twitter.com/bestofjess
 
Mar 6, 2017

Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land).

Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we better tap into the benefits of travel to our work ... without booking a single ticket?

Stories about Anthony Berriola, a barber with a side project to satisfy his wanderlust, and Carla Johnson, and author and speaker about creativity who is on the road more often than not. And Jay decides to take a left instead of a right and test out what we learn ... but things don't go according to plan.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

 

FIND JAY HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Anthony's side project: http://www.anthonyshaves.com/

Razors Barbershop: https://www.razorsbarbershop.com

Carla Johnson on Twitter: https://twitter.com/CarlaJohnson

Carla's site: http://typeacommunications.com/

 

 

Feb 27, 2017

"What is your writing process?"

Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more known the marketer, the more we swoon and purr.

Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM!

Seth Godin shaves his head 'til you can SEE the brilliance? HONEY! CAN YOU GET THE BACK OF MY HEAD PLEASE?

Process. It's like the skeleton key to our creativity. If we can just possess the right one, the BEST one, we'll do our best work yet.

Today, we go exploring deep into this topic, and we question what makes this concept so damn addicting.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

Boston-based bands who helped make this episode sound great:

- http://www.ballroomthieves.com/

- https://crumbtheband.bandcamp.com/releases

 

FIND JAY HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo


LINKS TO KNOW:

Justin Blackman on Twitter: https://twitter.com/@alittlebetterme/

Justin Blackman's blog: https://justalittlebetter.net/

Knar Bedian on Twitter: https://twitter.com/live_hye

Sound of Boston: http://soundofboston.com/

 

Feb 20, 2017

 

Richard's side project started with that familiar feeling when you just can't wait to see people's reactions. But in this case, it was his own reaction that surprised this serial side hustler.


SUBSCRIBE at http://unthinkable.fm

FEEDBACK ON THE SHOW?

- Email jay@unthinkable.fm

- Tweet http://twitter.com/jayacunzo

- Snap http://snapchat.com/add/jayacunzo

- Insta http://instagram.com/jacunzo

 

LINKS TO KNOW:

Richard's side project: http://theuserisdrunk.com

Richard on Twitter: https://twitter.com/richlitt


TOPICS DISCUSSED:

Creativity

Web Development

User Experience

Design

Side Projects

Alcoholism

HubSpot

Hacker News

Startups

 

Feb 13, 2017

Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance.

SUBSCRIBE at http://unthinkable.fm

 

FEEDBACK ON THE SHOW?

- Email jay@unthinkable.fm

- Tweet http://twitter.com/jayacunzo

- Snap http://snapchat.com/add/jayacunzo

 

LINKS TO KNOW:

Joe Lazauskas: https://twitter.com/JoeLazauskas

Cara Hogan: https://twitter.com/CaraHogan27

Chris Heivly: https://twitter.com/chrisheivly

 

TOPICS DISCUSSED:

Content Marketing

Creativity

Journalism

Craft

Children

Dogs

Entrepreneurship

Mapquest

TechStars

Startup Incubator

Media

Feb 6, 2017

We've all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it.

SUBSCRIBE at http://unthinkable.fm

FEEDBACK ON THE SHOW?

- Email jay@unthinkable.fm

- Tweet http://twitter.com/jayacunzo

- Snap http://snapchat.com/add/jayacunzo


LINKS TO KNOW:

Angela's Twitter: https://twitter.com/that_angela

Angela's project: http://ourgreatescape.ca/


TOPICS DISCUSSED:

Content Creation

Photography

Sheep Dogs

Side Projects

Creativity

Craft

Print Media

Journalism

Jan 22, 2017

FEEDBACK ON THE SHOW?

- Email jay@unthinkable.fm

- Tweet http://twitter.com/jayacunzo

- Snap http://snapchat.com/add/jayacunzo

 

TODAY'S STORY: The role of your gut instincts in creating exceptional work.

With a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn't believe people rise to the occasion as much as they do something else -- something he's mastered and we should, too, if we want to be exceptionally creative.


SUBSCRIBE at http://unthinkable.fm


LINKS TO KNOW:

Andrew Davis on Twitter: https://twitter.com/drewdavishere

Tim Jensen on Twitter: https://twitter.com/target_tim

Grunt Style: https://www.gruntstyle.com/

 

TOPICS DISCUSSED:

Music

The Beatles

Tango

Army & Military Service

Graphic Design

Intuition

Craft

Content Marketing

Business Growth

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