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Unthinkable

Stories of conventional thinking at work and the people who dare to question it. In a world overflowing with advice, it's easy to be average; just follow everyone else's ideas and answers. This is a show about think-for-yourselfers. Join host Jay Acunzo as he travels to the far reaches of the business world to dig up stories you've never heard revealing ideas you've never considered. It's Unthinkable.
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Now displaying: 2016
Dec 26, 2016

In Part 2 of our "We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?" Series (final name TBD), we explore the other side of the same coin that we examined 2 weeks ago. Perhaps you SHOULD start with data.

And we end up somewhere surprising -- namely, that maybe what we refer to as "data" is really 2 different things.

Hear the story of Eric Siegel a predictive analytics expert and rapper -- yes, really -- who found something unusual but powerful in data about airline food. Then, Duane Varan shares stories about working with ESPN and Disney to understand what this data thing is really all about in a life led by creative intuition.

 

GET MY MONDAY MORNING NOTE: Subscribe at http://unthinkable.fm

 

LINKS TO KNOW:

Eric Siegel: https://twitter.com/predictanalytic

Producer Juliana Casale: https://twitter.com/attackofthetext

Duane Varan: https://twitter.com/DuaneVaran

 

FEEDBACK ON THE SHOW?

Contact Jay -- jay@unthinkable.fm or http://twitter.com/jayacunzo

Go behind-the-scenes with the making of the show: http://snapchat.com/add/jayacunzo

 

 

Dec 19, 2016

Here's a holiday poem for creators. Regardless of your holiday or your craft, this happens to us all.

From the bottom of my heart, THANK YOU for supporting my work. Have a very happy and healthy holiday season and New Year! - Jay

Subscribe: unthinkable.fm

Say hi: twitter.com/jayacunzo or snapchat.com/add/jayacunzo

Dec 12, 2016

What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at unthinkable.fm

 

TODAY:

What if something is based not on historical precedent, but potential? How do you measure that? Can you?

Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data.

Then, we return to the business world and hear the story of Michael Brenner, the former VP of content marketing at software giant SAP. He shares his personal odyssey that unfolded after the company CEO tapped him to transform the business's entire approach to marketing.

 

LINKS TO KNOW:

Michael Brenner on Twitter: twitter.com/BrennerMichael

Say hi to Jay on Twitter: twitter.com/jayacunzo

Go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Music Education

Jazz

Improv

Students

Leadership

Risk-Taking

Curiosity

Content Marketing

Managing Up

Creativity

Craft

 

Dec 5, 2016

Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

Join the journey to figure out what it takes to trust your intutiion: unthinkable.fm

 

LINKS TO KNOW:

Josh on Twitter: twitter.com/jbernoff

Josh's writing: withoutbullshit.com

Jay's Twitter (best way to chat and offer feedback): twitter.com/jayacunzo

Jay's Snapchat (go behind-the-scenes making the show): snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Business Writing

Books

Forrester Research

Blogging

Donald Trump

Creativity

Careers

Intuition

Nov 28, 2016

Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999.

 

TODAY:

If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best?

Go outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise.

Then, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow.

LINKS TO KNOW:

Andrew Littlefield: http://twitter.com/fsuandrew

Mike Brown: https://twitter.com/mikebrowndwc

Death Wish Coffee: https://www.deathwishcoffee.com/

Say hi to Jay on Twitter: twitter.com/jayacunzo

Or go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

 

College Football

Best Practices

Marketing

Coffee

Super Bowl

TV Advertising

Ecommerce

Craft

Creativity

Intuition

Nov 21, 2016

Juliana Casale's story is not unlike most of ours, because Juliana Casale is not unlike us -- trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched her career in B2B marketing forward.

In this episode, she shares the story of how it all started in the most unlikely of places.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

Join the journey to figure out what it takes to trust your intutiion: http://unthinkable.fm

 

LINKS TO KNOW:

Juliana on Twitter: http://twitter.com/attackofthetext

Jay's Twitter (best way to chat and offer feedback): http://twitter.com/jayacunzo

Jay's Snapchat (go behind-the-scenes making the show): http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

B2B Marketing

American Craft Beer

Label Design

Side Projects

Creativity

Careers

Intuition

Nov 13, 2016

Subscribe at http://unthinkable.fm to get our weekly hypothesis answering one question, explored through story: What does it take to trust your intuition?

TODAY:

We assume creativity has to be big. We need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work.

But what if to get all that, we need to think smaller?

Today, we go outside our echo chamber with James Miller, creator of the project A Small Fiction. Then, we hear the story of Larry Smith and the Six Word Memoir project.

 

LINKS TO KNOW:

A Small Fiction on Twitter: http://twitter.com/asmallfiction

The tweet discussed: https://twitter.com/ASmallFiction/status/659251935199891456

Larry Smith on Twitter: https://twitter.com/larrysmith

Six Word Memoir Project: http://www.sixwordmemoirs.com/

Say hi to Jay on Twitter: http://twitter.com/jayacunzo

Or go behind-the-scenes with making the show on Snapchat: http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Twitter

Fiction

Writing

Creativity

Books

User-Generated Content

Content Marketing

Social Media Marketing

Magazines

Publishing

Craft

Side Projects

Intuition

Nov 7, 2016

Harry Stebbings managed to break into venture capital -- one of the most difficult industries to work in -- at the age of just 20. And he did so with a side project that took a strong stance on industry norms: The Twenty-Minute VC.

In this episode, he recounts the early days of coming up with his idea, longing to work with millionaires who would hardly give him the time of day, and the moment when everything changed.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

 

LINKS TO KNOW:

Harry's side project: http://www.thetwentyminutevc.com/

Harry on Twitter: http://twitter.com/harrystebbings

Jay's Twitter (best way to chat and offer feedback): http://twitter.com/jayacunzo

Jay's Snapchat (go behind-the-scenes making the show): http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Venture Capital

Tech Startups

Investing

Brad Feld

Mark Suster

Tim Draper

Social Network

Mark Zuckerberg

Podcasting

Side Projects

Creativity

Craft

Career Growth

Oct 30, 2016

Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition.

TODAY:

Why do some people seem totally fine using tactics that make us nauseous? If we're going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don't seem to mind using.

Why the gap in thinking? How can we make sense of that? And how does it change our behavior?

Today, we go outside our echo chamber with Emily Hirshey, a writer on Ashton Kutcher's Netflix show, The Ranch. Then we hear the story of two veteran content marketers who completely rejected one of the most common -- if gimmicky -- B2B marketing tactics.

 

LINKS TO KNOW:

Emily Hirshey on Twitter: https://twitter.com/emilyhirshey

The Ranch on Netflix: https://www.netflix.com/title/80077977

Dave Gerhardt Twitter: http://twitter.com/davegerhardt

Erik Devaney Twitter: http://twitter.com/bardofboston

Drift home page: http://drift.com

 

What did you think of this episode? Say hi to me (Jay) on Twitter: http://twitter.com/jayacunzo

Or go behind-the-scenes with making it each week on Snapchat: http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

TV

Television

Happy Days

Creativity

Craft

Art

Growth Hacking

Marketing

Content

Lead Generation

Demand Generation

Scripting

Intuition

SaaS

B2B

Software

Oct 24, 2016

GET THE ENTIRE CONVERSATION from this episode -- subscribe at http://unthinkable.fm before October 30, 2016.

TODAY:

Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he's "made it." But his latest book, How to Live a Good Life, caused him to question everything he knew about writing.

In this episode, he recounts the odyssey of writing the book and shares what he learned studying the most successful authors in business. He also geeks out about the most exciting part of reading great writing -- and the weird reaction we all seem to share when we encounter it.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

LINKS TO KNOW:

Jonathan's new book is available here: https://www.amazon.com/How-Live-Good-Life-Surprising/dp/1401948413

Jonathan's Twitter: https://twitter.com/jonathanfields

Jonathan's podcast: http://www.goodlifeproject.com/radio/

Jay's Twitter (best way to chat and offer feedback): http://twitter.com/jayacunzo

Jay's Snapchat (go behind-the-scenes making the show): http://snapchat.com/add/jayacunzo

TOPICS DISCUSSED:

Writing

Books

Reading

Authors

Novels

Creativity

Intuition

Craft

Side Projects

Podcasts

Oct 17, 2016

Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition.

TODAY:

If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself sharing tons of ideas with others. But this can feel scary, like our ideas are secrets we'd prefer to keep inside. And when someone shoots them down, we assume they just don't "get it."

But what if the point of sharing our ideas is NOT to get the approval of others?

Today, we go outside our echo chamber with Unthinkable contributor Andrew Littlefield to hear the story of an unusual art project in Brooklyn. Then, we talk to internet legend and creator of PostSecret.com, Frank Warren, to hear the story of his epic project.

LINKS TO KNOW:

Andrew Littlefield: twitter.com/FSUAndrew

Oliver Warden: twitter.com/robotbigfoot

Frank Warren: twitter.com/postsecret

What did you think of this episode? Say hi to me (Jay) on Twitter: twitter.com/jayacunzo

Or go behind-the-scenes with making it each week on Snapchat: snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Creativity

Art

Performance

Craft

Intuition

Business

Marriage

Love

Theater

Side Projects

Oct 10, 2016

SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

 

TODAY:

Deb Aoki is like many of us craft-driven creators. She aspires to do great work, but she's held more than a few jobs that treat her like a voiceless, last-in-line asset machine. They decide the strategy and lead the meetings. She inserts copy and creative where they see fit.

Ugh.

But Deb Aoki is no ordinary member of the team. She has a quiet superpower that gives her a massive voice in the room ... all without needing to say a single word.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

 

LINKS TO KNOW:

Deb Aoki's site (comics, sketches, etc.) http://mangacomicsmanga.com/

Deb's Twitter: https://twitter.com/debaoki

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

TOPICS DISCUSSED:

Drawing

Cartoons

Comics

eBay

Meetings

Executives

Graphic Novels

Graphic Recording

Creativity

Intuition

Craft

Oct 3, 2016

FOR EXCLUSIVE BONUS CONTENT: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

Your creative intuition is a powerful guide. So why does it occasionally seem like you're wandering in circles, unable to move past a single piece of a project? It just doesn't feel like you can get it RIGHT, so you keep agonizing over that part of the work.

 

Today, we learn about the Art of the Unfinished. We assume that, to ship something successful, we need to share only the good stuff, the completed stuff. But new Unthinkable contributor Cara Hogan joins us to share a story that refutes that -- the story of the George Washington painting on the US dollar bill.

 

Then, we hear from two product managers, Adam Sigel and Karen Rubin, about how they involve others in their process. If your default setting is to believe your ideas are wrong, how do you keep shipping your work? We'll find out from them.

 

LINKS TO KNOW:

Professor Patricia Hills: http://www.bu.edu/ah/profile/patricia-hills/

Cara Hogan on Twitter: https://twitter.com/CaraHogan27

Adam Sigel on Twitter: https://twitter.com/adamsigel

Karen Rubin on Twitter: https://twitter.com/karenrubin

What did you think of this episode? Say hi to me (Jay) on Twitter: http://twitter.com/jayacunzo

or go behind-the-scenes with making it each week on Snapchat: http://snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

TOPICS DISCUSSED:

Creativity

Craft

George Washington

Government

History

Painting

Self Portraits

Art

Content Marketing

Product Management

Design

Business

Intuition

Sep 25, 2016

SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

 

TODAY:

 

Tom O'Keefe is one of the most well-known people in all of Boston. But ask people around town if they know Tom O'Keefe, and they'll say no. This is the story of a simple side project that vaulted Tom from behind-the-scenes in his work to front-and-center, including invites to Fenway Park parties, free rooms at Mohegan Sun, and the radio industry wishing they were as influential as Tom.

 

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

 

LINKS TO KNOW:

Tom's Twitter: twitter.com/bostontweet

Tom's Snapchat: snapchat.com/add/bostontweet

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Business

Restaurants

Radio

Baseball

Red Sox

Public Speaking

Marketing

Media

Twitter

Entrepreneurship

Startups

2008 Crash

Technology

Creativity

Intuition

Boston

Sep 19, 2016

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

As humans, we're wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work.

 

Today, we go outside our echo chamber to hear a story from Jim Mourey, professor of marketing at DePaul University in Chicago, about how he made guests at his mom's BBQ uncomfortable to change the amount of food they ate. Then, we hear from Tim Washer, creative director of Cisco and a comedian who trained under Amy Poehler and Stephen Colbert's lead writer, on why you need to constantly follow the fear.

 

LINKS TO KNOW:

Jim Mourey's site: http://www.jimmourey.com/

 

Tim Washer's Twitter: https://twitter.com/timwasher

 

Tim Washer's speaker page: monumentalshift.com/tim-washer

 

Jay's Twitter: http://twitter.com/jayacunzo

 

Jay's Snapchat: http://snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

 

TOPICS DISCUSSED:

Marketing

Intuition

Standup Comedy

Art

Psychology

Cultural Fluency

Academia

Creativity

Craft

Content Marketing

Sep 11, 2016

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

Hear the story of a creative side project that saved a startup. Crew co-founder and CEO Mikael Cho talks about Unsplash.com, a photography side project that now boasts billions of photo views each month and salvaged a startup heading for bankruptcy. The project is so widely used today that a photo on the site gets viewed more times than a photo on the cover of TIME Magazine ... but it all started with a ridiculously small amount of time and an even smaller budget.

 

LINKS TO KNOW:

unsplash.com

Mikael's company: crew.co

Mikael's Twitter: twitter.com/mikaelcho

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

 

TOPICS DISCUSSED:

Side Projects

Startups

Photography

Creativity

Craft

Intuition

Art

Technology

Content Marketing

Sep 4, 2016

FOR EXCLUSIVE BONUS CONTENT: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

Too often, creative people idolize the IDEA of being creative. But our jobs aren't to "be creative." Our jobs are to CREATE. In other words, we need a bias to act. But that's much easier said than done. Until you hear our stories today...

 

Today, we go outside the echo chamber with executive coach Heather Legge. Although she coaches some of the most powerful women in business, she uses a subtle trick pulled from -- of all things -- golf, in order to build creative momentum for her clients. Then, in our feature story, we hear from a side project master: Alec Brownstein, creative director at Dollar Shave Club. His experiments have shaken the internet, getting passed around the big agency world on Madison Ave, inside Google globally, and all around the world. 

 

LINKS TO KNOW:

Heather Legge's site: http://www.envisionsuccessinc.com/

Heather Legge's Twitter: https://twitter.com/esiresults

Alec Brownstein's site: http://alecbrownstein.com/project.php?cat=3

Alec Brownstein's Twitter: https://twitter.com/jusfonzin

The Google Job Experiment explainer video: https://www.youtube.com/watch?v=7FRwCs99DWg

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

 

TOPICS DISCUSSED:

Momentum

Google

Dollar Shave Club

Golf

Mitt Romney

Side Projects

Creativity

Craft

Intuition

Art

Aug 29, 2016

SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

 

TODAY:

Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?

 

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)


LINKS TO KNOW:

 

Scott's side project: http://www.ihearofsherlock.com/

 

Scott's newsletter and related mini-podcast: http://fullmontyshow.com/

 

Scott's Twitter: http://twitter.com/scottmonty

 

Jay's Twitter: http://twitter.com/jayacunzo

 

Jay's Snapchat: http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Marketing

Media

Newsletters

Technology

Sherlock Holmes

Sir Arthur Conan Doyle

I Hear of Sherlock Everywhere

Blogging

Podcasting

Creativity

Intuition

Aug 21, 2016

SUBSCRIBE AT unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

 

TODAY:

In a noisy world like ours, you don't just want to be the best of the best. You want to be the only one who does what you do. Today on the show, we explore the need to zig when others zag -- the need to own some white space and be original rather than incrementally beat others who do something similar.

 

First, we talk about penguins. Because, I mean...penguins. Then we go outside the echo chamber for some tropical house music from DJ Viceroy. Then we hear the story of writer and marketer Finn Dowling of the Humane Society of Silicon Valley, as well as Eddie the Terrible -- a tiny dog at the shelter that got some big internet fame, all because of one very hilarious blog post.

 

LINKS TO KNOW:

Far Side penguin comic: goo.gl/WuhnTk

Viceroy's music: @viceroymusic

Viceroy's site: www.viceroymusic.com/

Eddie the Terrible blog post: hssvacc.blogspot.com/2014/12/a-full…e-reasons.html

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

 

TOPICS DISCUSSED:

Penguins

Music

Grateful Dead

Rock and Roll

The Far Side

Cartoons

DJ Viceroy

Tropical House

Writing

Blogging

Viral Content

Creativity

Craft

Intuition

Art

Jun 27, 2016

While we're on hiatus from releasing new episodes, here's a closer look at the thinking and inspiration behind making the show. Be sure to subscribe at http://unthinkable.fm for our emails each Monday morning -- we're sharing the entire framework and process behind making the show run while we tinker on new episodes!

 

SUBSCRIBE: http://unthinkable.fm

 

BEHIND-THE-SCENES: http://snapchat.com/add/jayacunzo

 

SAY HI: http://twitter.com/jayacunzo

 

TODAY'S EPISODE SYNDICATED FROM: https://soundcloud.com/louderthanwordsjohnbonini

Jun 6, 2016

A message from Jay about the future of Unthinkable. Be sure to subscribe at unthinkable.fm.

May 30, 2016

The story of how Scott Belsky created Behance, a global community of creatives focused on making ideas happen.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

 

LINKS TO KNOW:

Behance.com

Scott's Twitter: twitter.com/scottbelsky

 

SUBSCRIBE TO THE SHOW:

Get a note from Jay every Monday morning, plus links to the newest episode of Unthinkable. Subscribe at unthinkable.fm

 

GO BEHIND-THE-SCENES

Follow Jay on Twitter: twitter.com/jayacunzo or Snapchat: Snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Creativity

Tech

Startups

Design

Designers

Portfolios

Venture Capital

Uber

Pinterest

Warby Parker

Creative Missions

Product Design

User Experience (UX)

May 23, 2016

Betting your career on your creativity means you'll have your fair share of saving bad ideas (or "polishing turds" as you'll hear in one of our stories). It also requires the ability to look past the obvious and see the potential for something better or higher quality or generally more creative. It requires you to see beauty in the broken. Today, we look at these ideas from multiple angles.

 

First, I wrestle with some leftovers (BONUS: you get a recipe out of this episode!). Then, we go outside the echo chamber to hear the curious case of the Warriors -- starting in a very bad place. Then we hear the story of entrepreneur John Marsh, whose career journey looks a lot more like a detour.

 

LINKS TO KNOW:

John Marsh: www.linkedin.com/in/john-marsh-1576069

John Marsh's real estate business: http://www.liveopelika.com/

New York Times piece on the Warriors: http://www.nytimes.com/2016/04/03/magazine/what-happened-when-venture-capitalists-took-over-the-golden-state-warriors.html?_r=0

 

SUBSCRIBE TO UNTHINKABLE

Get a simple note written by Jay every Monday morning along with the new episode -- subscribe at http://unthinkable.fm

Jay's Twitter: http://twitter.com/jayacunzo

Behind-the-Scenes making Unthinkable: http://snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

http://RightSideShirts.org - Empowering kids to be more creative and helping art programs in need.


TOPICS DISCUSSED:
Craft
Creativity
NBA
Basketball
Golden State Warriors
Joe Lacob
Stephen Curry
Draymond Green
Michael Jordan
Real Estate
Online Marketing
Lead Generation
Used Cars
Small Businesses
Entrepreneurship
Suicide
Depression
Drugs
Redemption
Cooking
Restaurants

May 16, 2016

Slingshots are a mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.

 

In this episode, Sarah Cooper talks about her journey from acting to Google to making the leap pursuing her comedic writing full-time. She parodies business culture, and she's built a nice audience for herself ... but what happens when your creative aspirations differ from what your audience expects from you?

 

LINKS TO KNOW:

TheCooperReview.com

Sarah's Twitter: twitter.com/sarahcpr

10 Tricks to Appear Smart in Meetings

 

SUBSCRIBE TO THE SHOW:

Join the newsletter at unthinkable.fm

Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org

 

TOPICS DISCUSSED:

Creativity

Comedy

Standup

Side Projects

Entrepreneurship

Blogging

Meetings

Corporate Culture

Books

Startups

Silicon Valley

San Francisco

New York

Running

Writing

May 9, 2016

 

People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate with that level of detail in a business world often based on seeking shortcuts and cutting corners?

 

Today, we go outside the echo chamber for the story of Niko at Granny's Pie Factory to find out why creative people operate with this extreme care for the details, then we hear about Macaela, Cory, and the team at Newfangled about how and why a creator can be both obsessively connected to a project AND ready to ship it.

 

LINKS TO KNOW:


Granny's Pie Factory: grannyspiefactory.com

Newfangled: newfangledstudios.com

 

 

SUBSCRIBE:

Join the list at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

Jay's Twitter: twitter.com/jayacunzo

Behind-the-Scenes making Unthinkable: Snapchat.com/add/jayacunzo
 

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.
 

 

TOPICS DISCUSSED:


Creativity


Pies

Craft

Family Business

Small Business

Cooking

Sauce

Video

Audio

Live Action

Creative Direction

Beeple

Dailies

Design

Macaela Vandermost

Niko Harovas

Newfangled Studios

Content Marketing

Brand Marketing

 

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