Info

Unthinkable

Stories of conventional thinking at work and the people who dare to question it. In a world overflowing with advice, it's easy to be average; just follow everyone else's ideas and answers. This is a show about think-for-yourselfers. Join host Jay Acunzo as he travels to the far reaches of the business world to dig up stories you've never heard revealing ideas you've never considered. It's Unthinkable.
RSS Feed Subscribe in iTunes
Unthinkable
2017
September
July
June
May
April
March
February
January


2016
December
November
October
September
August
June
May
April
March


All Episodes
Archives
Now displaying: August, 2016
Aug 29, 2016

SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

 

TODAY:

Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?

 

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)


LINKS TO KNOW:

 

Scott's side project: http://www.ihearofsherlock.com/

 

Scott's newsletter and related mini-podcast: http://fullmontyshow.com/

 

Scott's Twitter: http://twitter.com/scottmonty

 

Jay's Twitter: http://twitter.com/jayacunzo

 

Jay's Snapchat: http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Marketing

Media

Newsletters

Technology

Sherlock Holmes

Sir Arthur Conan Doyle

I Hear of Sherlock Everywhere

Blogging

Podcasting

Creativity

Intuition

Aug 21, 2016

SUBSCRIBE AT unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

 

TODAY:

In a noisy world like ours, you don't just want to be the best of the best. You want to be the only one who does what you do. Today on the show, we explore the need to zig when others zag -- the need to own some white space and be original rather than incrementally beat others who do something similar.

 

First, we talk about penguins. Because, I mean...penguins. Then we go outside the echo chamber for some tropical house music from DJ Viceroy. Then we hear the story of writer and marketer Finn Dowling of the Humane Society of Silicon Valley, as well as Eddie the Terrible -- a tiny dog at the shelter that got some big internet fame, all because of one very hilarious blog post.

 

LINKS TO KNOW:

Far Side penguin comic: goo.gl/WuhnTk

Viceroy's music: @viceroymusic

Viceroy's site: www.viceroymusic.com/

Eddie the Terrible blog post: hssvacc.blogspot.com/2014/12/a-full…e-reasons.html

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

 

TOPICS DISCUSSED:

Penguins

Music

Grateful Dead

Rock and Roll

The Far Side

Cartoons

DJ Viceroy

Tropical House

Writing

Blogging

Viral Content

Creativity

Craft

Intuition

Art

1