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Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?
(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)
LINKS TO KNOW:
Scott's side project: http://www.ihearofsherlock.com/
Scott's newsletter and related mini-podcast: http://fullmontyshow.com/
Scott's Twitter: http://twitter.com/scottmonty
Jay's Twitter: http://twitter.com/jayacunzo
Jay's Snapchat: http://snapchat.com/add/jayacunzo
Sir Arthur Conan Doyle
I Hear of Sherlock Everywhere
SUBSCRIBE AT unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.
In a noisy world like ours, you don't just want to be the best of the best. You want to be the only one who does what you do. Today on the show, we explore the need to zig when others zag -- the need to own some white space and be original rather than incrementally beat others who do something similar.
First, we talk about penguins. Because, I mean...penguins. Then we go outside the echo chamber for some tropical house music from DJ Viceroy. Then we hear the story of writer and marketer Finn Dowling of the Humane Society of Silicon Valley, as well as Eddie the Terrible -- a tiny dog at the shelter that got some big internet fame, all because of one very hilarious blog post.
LINKS TO KNOW:
Far Side penguin comic: goo.gl/WuhnTk
Viceroy's music: @viceroymusic
Viceroy's site: www.viceroymusic.com/
Eddie the Terrible blog post: hssvacc.blogspot.com/2014/12/a-full…e-reasons.html
Jay's Twitter: twitter.com/jayacunzo
Jay's Snapchat: snapchat.com/add/jayacunzo
SUPPORT FOR THIS EPISODE:
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Rock and Roll
The Far Side