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Unthinkable

Stories of conventional thinking at work and the people who dare to question it. In a world overflowing with advice, it's easy to be average; just follow everyone else's ideas and answers. This is a show about think-for-yourselfers. Join host Jay Acunzo as he travels to the far reaches of the business world to dig up stories you've never heard revealing ideas you've never considered. It's Unthinkable.
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Now displaying: September, 2016
Sep 25, 2016

SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

 

TODAY:

 

Tom O'Keefe is one of the most well-known people in all of Boston. But ask people around town if they know Tom O'Keefe, and they'll say no. This is the story of a simple side project that vaulted Tom from behind-the-scenes in his work to front-and-center, including invites to Fenway Park parties, free rooms at Mohegan Sun, and the radio industry wishing they were as influential as Tom.

 

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

 

LINKS TO KNOW:

Tom's Twitter: twitter.com/bostontweet

Tom's Snapchat: snapchat.com/add/bostontweet

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Business

Restaurants

Radio

Baseball

Red Sox

Public Speaking

Marketing

Media

Twitter

Entrepreneurship

Startups

2008 Crash

Technology

Creativity

Intuition

Boston

Sep 19, 2016

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

As humans, we're wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work.

 

Today, we go outside our echo chamber to hear a story from Jim Mourey, professor of marketing at DePaul University in Chicago, about how he made guests at his mom's BBQ uncomfortable to change the amount of food they ate. Then, we hear from Tim Washer, creative director of Cisco and a comedian who trained under Amy Poehler and Stephen Colbert's lead writer, on why you need to constantly follow the fear.

 

LINKS TO KNOW:

Jim Mourey's site: http://www.jimmourey.com/

 

Tim Washer's Twitter: https://twitter.com/timwasher

 

Tim Washer's speaker page: monumentalshift.com/tim-washer

 

Jay's Twitter: http://twitter.com/jayacunzo

 

Jay's Snapchat: http://snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

 

TOPICS DISCUSSED:

Marketing

Intuition

Standup Comedy

Art

Psychology

Cultural Fluency

Academia

Creativity

Craft

Content Marketing

Sep 11, 2016

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

Hear the story of a creative side project that saved a startup. Crew co-founder and CEO Mikael Cho talks about Unsplash.com, a photography side project that now boasts billions of photo views each month and salvaged a startup heading for bankruptcy. The project is so widely used today that a photo on the site gets viewed more times than a photo on the cover of TIME Magazine ... but it all started with a ridiculously small amount of time and an even smaller budget.

 

LINKS TO KNOW:

unsplash.com

Mikael's company: crew.co

Mikael's Twitter: twitter.com/mikaelcho

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

 

TOPICS DISCUSSED:

Side Projects

Startups

Photography

Creativity

Craft

Intuition

Art

Technology

Content Marketing

Sep 4, 2016

FOR EXCLUSIVE BONUS CONTENT: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

Too often, creative people idolize the IDEA of being creative. But our jobs aren't to "be creative." Our jobs are to CREATE. In other words, we need a bias to act. But that's much easier said than done. Until you hear our stories today...

 

Today, we go outside the echo chamber with executive coach Heather Legge. Although she coaches some of the most powerful women in business, she uses a subtle trick pulled from -- of all things -- golf, in order to build creative momentum for her clients. Then, in our feature story, we hear from a side project master: Alec Brownstein, creative director at Dollar Shave Club. His experiments have shaken the internet, getting passed around the big agency world on Madison Ave, inside Google globally, and all around the world. 

 

LINKS TO KNOW:

Heather Legge's site: http://www.envisionsuccessinc.com/

Heather Legge's Twitter: https://twitter.com/esiresults

Alec Brownstein's site: http://alecbrownstein.com/project.php?cat=3

Alec Brownstein's Twitter: https://twitter.com/jusfonzin

The Google Job Experiment explainer video: https://www.youtube.com/watch?v=7FRwCs99DWg

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

 

TOPICS DISCUSSED:

Momentum

Google

Dollar Shave Club

Golf

Mitt Romney

Side Projects

Creativity

Craft

Intuition

Art

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