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Unthinkable | Trust Your Intuition

An exploration to figure out how we can trust our intuition to do more exceptional work. Every Monday, join ex-Google, startup, and VC brand-builder Jay Acunzo as he travels to the far reaches of the business world to dig up stories you've never heard revealing ideas you've never considered. It's Unthinkable.
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Unthinkable | Trust Your Intuition
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Now displaying: October, 2016
Oct 30, 2016

Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition.

TODAY:

Why do some people seem totally fine using tactics that make us nauseous? If we're going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don't seem to mind using.

Why the gap in thinking? How can we make sense of that? And how does it change our behavior?

Today, we go outside our echo chamber with Emily Hirshey, a writer on Ashton Kutcher's Netflix show, The Ranch. Then we hear the story of two veteran content marketers who completely rejected one of the most common -- if gimmicky -- B2B marketing tactics.

 

LINKS TO KNOW:

Emily Hirshey on Twitter: https://twitter.com/emilyhirshey

The Ranch on Netflix: https://www.netflix.com/title/80077977

Dave Gerhardt Twitter: http://twitter.com/davegerhardt

Erik Devaney Twitter: http://twitter.com/bardofboston

Drift home page: http://drift.com

 

What did you think of this episode? Say hi to me (Jay) on Twitter: http://twitter.com/jayacunzo

Or go behind-the-scenes with making it each week on Snapchat: http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

TV

Television

Happy Days

Creativity

Craft

Art

Growth Hacking

Marketing

Content

Lead Generation

Demand Generation

Scripting

Intuition

SaaS

B2B

Software

Oct 24, 2016

GET THE ENTIRE CONVERSATION from this episode -- subscribe at http://unthinkable.fm before October 30, 2016.

TODAY:

Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he's "made it." But his latest book, How to Live a Good Life, caused him to question everything he knew about writing.

In this episode, he recounts the odyssey of writing the book and shares what he learned studying the most successful authors in business. He also geeks out about the most exciting part of reading great writing -- and the weird reaction we all seem to share when we encounter it.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

LINKS TO KNOW:

Jonathan's new book is available here: https://www.amazon.com/How-Live-Good-Life-Surprising/dp/1401948413

Jonathan's Twitter: https://twitter.com/jonathanfields

Jonathan's podcast: http://www.goodlifeproject.com/radio/

Jay's Twitter (best way to chat and offer feedback): http://twitter.com/jayacunzo

Jay's Snapchat (go behind-the-scenes making the show): http://snapchat.com/add/jayacunzo

TOPICS DISCUSSED:

Writing

Books

Reading

Authors

Novels

Creativity

Intuition

Craft

Side Projects

Podcasts

Oct 17, 2016

Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition.

TODAY:

If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself sharing tons of ideas with others. But this can feel scary, like our ideas are secrets we'd prefer to keep inside. And when someone shoots them down, we assume they just don't "get it."

But what if the point of sharing our ideas is NOT to get the approval of others?

Today, we go outside our echo chamber with Unthinkable contributor Andrew Littlefield to hear the story of an unusual art project in Brooklyn. Then, we talk to internet legend and creator of PostSecret.com, Frank Warren, to hear the story of his epic project.

LINKS TO KNOW:

Andrew Littlefield: twitter.com/FSUAndrew

Oliver Warden: twitter.com/robotbigfoot

Frank Warren: twitter.com/postsecret

What did you think of this episode? Say hi to me (Jay) on Twitter: twitter.com/jayacunzo

Or go behind-the-scenes with making it each week on Snapchat: snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Creativity

Art

Performance

Craft

Intuition

Business

Marriage

Love

Theater

Side Projects

Oct 10, 2016

SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

 

TODAY:

Deb Aoki is like many of us craft-driven creators. She aspires to do great work, but she's held more than a few jobs that treat her like a voiceless, last-in-line asset machine. They decide the strategy and lead the meetings. She inserts copy and creative where they see fit.

Ugh.

But Deb Aoki is no ordinary member of the team. She has a quiet superpower that gives her a massive voice in the room ... all without needing to say a single word.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

 

LINKS TO KNOW:

Deb Aoki's site (comics, sketches, etc.) http://mangacomicsmanga.com/

Deb's Twitter: https://twitter.com/debaoki

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

TOPICS DISCUSSED:

Drawing

Cartoons

Comics

eBay

Meetings

Executives

Graphic Novels

Graphic Recording

Creativity

Intuition

Craft

Oct 3, 2016

FOR EXCLUSIVE BONUS CONTENT: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

Your creative intuition is a powerful guide. So why does it occasionally seem like you're wandering in circles, unable to move past a single piece of a project? It just doesn't feel like you can get it RIGHT, so you keep agonizing over that part of the work.

 

Today, we learn about the Art of the Unfinished. We assume that, to ship something successful, we need to share only the good stuff, the completed stuff. But new Unthinkable contributor Cara Hogan joins us to share a story that refutes that -- the story of the George Washington painting on the US dollar bill.

 

Then, we hear from two product managers, Adam Sigel and Karen Rubin, about how they involve others in their process. If your default setting is to believe your ideas are wrong, how do you keep shipping your work? We'll find out from them.

 

LINKS TO KNOW:

Professor Patricia Hills: http://www.bu.edu/ah/profile/patricia-hills/

Cara Hogan on Twitter: https://twitter.com/CaraHogan27

Adam Sigel on Twitter: https://twitter.com/adamsigel

Karen Rubin on Twitter: https://twitter.com/karenrubin

What did you think of this episode? Say hi to me (Jay) on Twitter: http://twitter.com/jayacunzo

or go behind-the-scenes with making it each week on Snapchat: http://snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

TOPICS DISCUSSED:

Creativity

Craft

George Washington

Government

History

Painting

Self Portraits

Art

Content Marketing

Product Management

Design

Business

Intuition

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