In Part 2 of our "We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?" Series (final name TBD), we explore the other side of the same coin that we examined 2 weeks ago. Perhaps you SHOULD start with data.
And we end up somewhere surprising -- namely, that maybe what we refer to as "data" is really 2 different things.
Hear the story of Eric Siegel a predictive analytics expert and rapper -- yes, really -- who found something unusual but powerful in data about airline food. Then, Duane Varan shares stories about working with ESPN and Disney to understand what this data thing is really all about in a life led by creative intuition.
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LINKS TO KNOW:
Eric Siegel: https://twitter.com/predictanalytic
Producer Juliana Casale: https://twitter.com/attackofthetext
Duane Varan: https://twitter.com/DuaneVaran
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Here's a holiday poem for creators. Regardless of your holiday or your craft, this happens to us all.
From the bottom of my heart, THANK YOU for supporting my work. Have a very happy and healthy holiday season and New Year! - Jay
What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at unthinkable.fm
What if something is based not on historical precedent, but potential? How do you measure that? Can you?
Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data.
Then, we return to the business world and hear the story of Michael Brenner, the former VP of content marketing at software giant SAP. He shares his personal odyssey that unfolded after the company CEO tapped him to transform the business's entire approach to marketing.
LINKS TO KNOW:
Michael Brenner on Twitter: twitter.com/BrennerMichael
Say hi to Jay on Twitter: twitter.com/jayacunzo
Go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo
Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author.
(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)
Join the journey to figure out what it takes to trust your intutiion: unthinkable.fm
LINKS TO KNOW:
Josh on Twitter: twitter.com/jbernoff
Josh's writing: withoutbullshit.com
Jay's Twitter (best way to chat and offer feedback): twitter.com/jayacunzo
Jay's Snapchat (go behind-the-scenes making the show): snapchat.com/add/jayacunzo