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Unthinkable

Stories of conventional thinking at work and the people who dare to question it. In a world overflowing with advice, it's easy to be average; just follow everyone else's ideas and answers. This is a show about think-for-yourselfers. Join host Jay Acunzo as he travels to the far reaches of the business world to dig up stories you've never heard revealing ideas you've never considered. It's Unthinkable.
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Now displaying: April, 2017
Apr 30, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit http://contentmarketingworld.com 

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm 

http://twitter.com/jayacunzo 

http://instagram.com/jacunzo 

LINKS TO KNOW:

Doug Kessler on Twitter: http://twitter.com/dougkessler 

The new way Doug's team created to tell digital stories: https://velocitypartners.com/resources/the-new-media-message/ 

Apr 23, 2017

When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create?

Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it.

What happens when you spend way more time thinking about the stuff INSIDE our work?

It's Unthinkable.

>> Get the Unthinkable Monday morning email by subscribing at http://unthinkable.fm 

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm 

http://twitter.com/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Slack's amazing blog: https://slackhq.com/ and podcast: https://slack.com/podcast

Julie Kim on Twitter: https://twitter.com/onejuliekim

Andrew Davis on Twitter: https://twitter.com/drewdavishere

Andrew Davis's website: http://www.akadrewdavis.com/

 

Apr 17, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

LINKS TO KNOW:

Robert Rose on Twitter: https://twitter.com/robert_rose

Robert's newsletter: http://contentadvisory.net/

 

Apr 10, 2017

We live in the era of experts. If we don't have an idea or answer, we can find and follow everyone else's. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it.

Stories about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account. Their success started with an aspiration and ended in a very personal place. Meanwhile, Producer Andrew Littlefield also goes exploring New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.

What happens when you combine intent with hunger?

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Lisa on Twitter: https://twitter.com/lisaschneider64

Merriam-Webster on Twitter: https://twitter.com/merriamwebster

Merriam-Webster's Washington Post piece: https://www.washingtonpost.com/news/the-intersect/wp/2016/12/19/were-descriptivists-not-jerks-an-interview-with-twitters-edgiest-dictionary/

Andrew Littlefield on Twitter: https://twitter.com/FSUAndrew

Mariel Bildsten's music: http://marielbildsten.com/

Special thanks to Tom Webster, who voices the dictionary: https://twitter.com/webby2001

 

Apr 2, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen's love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

twitter.com/jayacunzo

snapchat.com/add/jayacunzo

instagram.com/jacunzo

 

LINKS TO KNOW:

Tamsen Webster on Twitter: twitter.com/tamadear

Tamsen's new idea: The Read Thread: tamsenwebster.com/what-is-the-red-thread/

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