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Unthinkable

Stories of work that seems crazy, until you hear their side of it. This is a show for people bothered by average work, who aspire to do something exceptional. Join host Jay Acunzo as he fights against best practices and conventional thinking and journeys to the far corners of the business world to dig up stories you've never heard and ideas you've never considered. It's Unthinkable.
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Apr 23, 2017

When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create?

Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it.

What happens when you spend way more time thinking about the stuff INSIDE our work?

It's Unthinkable.

>> Get the Unthinkable Monday morning email by subscribing at http://unthinkable.fm 

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm 

http://twitter.com/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Slack's amazing blog: https://slackhq.com/ and podcast: https://slack.com/podcast

Julie Kim on Twitter: https://twitter.com/onejuliekim

Andrew Davis on Twitter: https://twitter.com/drewdavishere

Andrew Davis's website: http://www.akadrewdavis.com/

 

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