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Unthinkable

Their work seems crazy, until you hear their side of the story. This is a show about conventional thinking at work and the people who dare to question it. In a world overflowing with advice, gurus, tips, and tricks, it's easy to be average -- just follow everyone else's ideas. So what does it take to be exceptional? If you're a think-for-yourselfer, instead of a follow-the-lister, this is a podcast for you. Join host Jay Acunzo as he travels to the far reaches of the business world to dig up stories you've never heard revealing ideas you've never considered. It's Unthinkable.
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Apr 30, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit http://contentmarketingworld.com 

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm 

http://twitter.com/jayacunzo 

http://instagram.com/jacunzo 

LINKS TO KNOW:

Doug Kessler on Twitter: http://twitter.com/dougkessler 

The new way Doug's team created to tell digital stories: https://velocitypartners.com/resources/the-new-media-message/ 

Apr 23, 2017

When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create?

Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it.

What happens when you spend way more time thinking about the stuff INSIDE our work?

It's Unthinkable.

>> Get the Unthinkable Monday morning email by subscribing at http://unthinkable.fm 

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm 

http://twitter.com/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Slack's amazing blog: https://slackhq.com/ and podcast: https://slack.com/podcast

Julie Kim on Twitter: https://twitter.com/onejuliekim

Andrew Davis on Twitter: https://twitter.com/drewdavishere

Andrew Davis's website: http://www.akadrewdavis.com/

 

Apr 17, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

LINKS TO KNOW:

Robert Rose on Twitter: https://twitter.com/robert_rose

Robert's newsletter: http://contentadvisory.net/

 

Apr 10, 2017

We live in the era of experts. If we don't have an idea or answer, we can find and follow everyone else's. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it.

Stories about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account. Their success started with an aspiration and ended in a very personal place. Meanwhile, Producer Andrew Littlefield also goes exploring New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.

What happens when you combine intent with hunger?

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Lisa on Twitter: https://twitter.com/lisaschneider64

Merriam-Webster on Twitter: https://twitter.com/merriamwebster

Merriam-Webster's Washington Post piece: https://www.washingtonpost.com/news/the-intersect/wp/2016/12/19/were-descriptivists-not-jerks-an-interview-with-twitters-edgiest-dictionary/

Andrew Littlefield on Twitter: https://twitter.com/FSUAndrew

Mariel Bildsten's music: http://marielbildsten.com/

Special thanks to Tom Webster, who voices the dictionary: https://twitter.com/webby2001

 

Apr 2, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen's love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

twitter.com/jayacunzo

snapchat.com/add/jayacunzo

instagram.com/jacunzo

 

LINKS TO KNOW:

Tamsen Webster on Twitter: twitter.com/tamadear

Tamsen's new idea: The Read Thread: tamsenwebster.com/what-is-the-red-thread/

Mar 26, 2017

We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend ... or foe?

Today we go exploring the topic of shippin' it, and shippin' it good.

Stories about Chris Piascik, an illustrator who has published a new drawing every single weekday since 2007, and Andrea Fryrear, a newly-minted author who wrote her book in 6 months and got her start writing 5 articles every week for work.

We care about craft. And results. We want to make it GREAT. But also done. Let's make sense of this hairy idea today.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Chris's portfolio: http://chrispiascik.com

Chris on Twitter: https://twitter.com/chrispiascik

Andrea's site: http://theagilemarketer.net/

Andrea on Twitter: https://twitter.com/AndreaFryrear

Andrea's book: https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach/dp/0998721107/

 

Mar 20, 2017

We continue our every-other-week series profiling names you know sharing stories you don't. This week, a frank discussion with Mitch Joel. Stories include Mitch's first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there's one platform we'll all use in the future. That's right: ONE.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be the opening keynote! Come see Jay, Mitch, and hundreds of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit http://contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

http://jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Mitch Joel on Twitter: http://twitter.com/mitchjoel

Mitch's Podcast: http://www.twistimage.com/podcast/

 

 

Mar 13, 2017

Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. 

Stories about Jay Baer's barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best's email geekery. At the end, I share some big news. 

 

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. Come see me, Jay Baer, Jessica Best, and the world's top content marketers speak, September 5-8 in Cleveland. (If you listen and attend the event, PLEASE alert me you're going. I'd love to meet!)

Learn more and register at http://contentmarketingworld.com (use code UNTHINKABLE for $100 off the main event and all-access passes)

 

FIND ME HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Jay Baer on Twitter: http://twitter.com/jaybaer

Jay's company: http://convinceandconvert.com

Jessica Best on Twitter: http://twitter.com/bestofjess
 
Mar 6, 2017

Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land).

Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we better tap into the benefits of travel to our work ... without booking a single ticket?

Stories about Anthony Berriola, a barber with a side project to satisfy his wanderlust, and Carla Johnson, and author and speaker about creativity who is on the road more often than not. And Jay decides to take a left instead of a right and test out what we learn ... but things don't go according to plan.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

 

FIND JAY HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Anthony's side project: http://www.anthonyshaves.com/

Razors Barbershop: https://www.razorsbarbershop.com

Carla Johnson on Twitter: https://twitter.com/CarlaJohnson

Carla's site: http://typeacommunications.com/

 

 

Feb 27, 2017

"What is your writing process?"

Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more known the marketer, the more we swoon and purr.

Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM!

Seth Godin shaves his head 'til you can SEE the brilliance? HONEY! CAN YOU GET THE BACK OF MY HEAD PLEASE?

Process. It's like the skeleton key to our creativity. If we can just possess the right one, the BEST one, we'll do our best work yet.

Today, we go exploring deep into this topic, and we question what makes this concept so damn addicting.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

Boston-based bands who helped make this episode sound great:

- http://www.ballroomthieves.com/

- https://crumbtheband.bandcamp.com/releases

 

FIND JAY HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo


LINKS TO KNOW:

Justin Blackman on Twitter: https://twitter.com/@alittlebetterme/

Justin Blackman's blog: https://justalittlebetter.net/

Knar Bedian on Twitter: https://twitter.com/live_hye

Sound of Boston: http://soundofboston.com/

 

Feb 20, 2017

 

Richard's side project started with that familiar feeling when you just can't wait to see people's reactions. But in this case, it was his own reaction that surprised this serial side hustler.


SUBSCRIBE at http://unthinkable.fm

FEEDBACK ON THE SHOW?

- Email jay@unthinkable.fm

- Tweet http://twitter.com/jayacunzo

- Snap http://snapchat.com/add/jayacunzo

- Insta http://instagram.com/jacunzo

 

LINKS TO KNOW:

Richard's side project: http://theuserisdrunk.com

Richard on Twitter: https://twitter.com/richlitt


TOPICS DISCUSSED:

Creativity

Web Development

User Experience

Design

Side Projects

Alcoholism

HubSpot

Hacker News

Startups

 

Feb 13, 2017

Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance.

SUBSCRIBE at http://unthinkable.fm

 

FEEDBACK ON THE SHOW?

- Email jay@unthinkable.fm

- Tweet http://twitter.com/jayacunzo

- Snap http://snapchat.com/add/jayacunzo

 

LINKS TO KNOW:

Joe Lazauskas: https://twitter.com/JoeLazauskas

Cara Hogan: https://twitter.com/CaraHogan27

Chris Heivly: https://twitter.com/chrisheivly

 

TOPICS DISCUSSED:

Content Marketing

Creativity

Journalism

Craft

Children

Dogs

Entrepreneurship

Mapquest

TechStars

Startup Incubator

Media

Feb 6, 2017

We've all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it.

SUBSCRIBE at http://unthinkable.fm

FEEDBACK ON THE SHOW?

- Email jay@unthinkable.fm

- Tweet http://twitter.com/jayacunzo

- Snap http://snapchat.com/add/jayacunzo


LINKS TO KNOW:

Angela's Twitter: https://twitter.com/that_angela

Angela's project: http://ourgreatescape.ca/


TOPICS DISCUSSED:

Content Creation

Photography

Sheep Dogs

Side Projects

Creativity

Craft

Print Media

Journalism

Jan 22, 2017

FEEDBACK ON THE SHOW?

- Email jay@unthinkable.fm

- Tweet http://twitter.com/jayacunzo

- Snap http://snapchat.com/add/jayacunzo

 

TODAY'S STORY: The role of your gut instincts in creating exceptional work.

With a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn't believe people rise to the occasion as much as they do something else -- something he's mastered and we should, too, if we want to be exceptionally creative.


SUBSCRIBE at http://unthinkable.fm


LINKS TO KNOW:

Andrew Davis on Twitter: https://twitter.com/drewdavishere

Tim Jensen on Twitter: https://twitter.com/target_tim

Grunt Style: https://www.gruntstyle.com/

 

TOPICS DISCUSSED:

Music

The Beatles

Tango

Army & Military Service

Graphic Design

Intuition

Craft

Content Marketing

Business Growth

Jan 15, 2017

Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they...loved every minute of it.

Today in this short story about a side project, we hear the tale of Orlando Scampington.

Join the community for content-obsessed content marketers: http://unthinkable.fm

 

LINKS TO KNOW:

Orlando on Twitter: http://twitter.com/oscampington

Tyler on Twitter: http://twitter.com/tblittwin

Watch Orlando's conference keynote: https://www.youtube.com/watch?v=EVMHN_iApIo

Watch Orlando's company pet policy video: https://www.youtube.com/watch?v=R1ZIL8gOmhQ

Feedback on the show? Say hi to jay via email (jay@unthinkable.fm), Twitter (http://twitter.com/jayacunzo) or Snapchat (http://snapchat.com/add/jayacunzo)

 

TOPICS DISCUSSED:

Writing

Thought Leadership

Marketing

Startups

Mobile Apps

Keynote Speeches

Public Speaking

HubSpot

Inbound Marketing

Parody

Comedy

Craft

Creativity

Content Marketing

Company Culture

Jan 9, 2017

This week, go behind-the-scenes with the making of Unthinkable with Jay and executive producer Andrew Davis, as the two discuss the thinking behind the show, the audience they're out to serve, and why Jay wants to be the Anthony Bourdain of business content.

Get Monday's email: http://unthinkable.fm

Follow Jay on Twitter: http://twitter.com/jayacunzo

Follow Andrew on Twitter: http://twitter.com/drewdavishere

Get daily behind-the-scenes thoughts & moments, plus Jay's One-a-Day On My Way series sharing daily lessons learned: http://snapchat.com/add/jayacunzo

 

Dec 26, 2016

In Part 2 of our "We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?" Series (final name TBD), we explore the other side of the same coin that we examined 2 weeks ago. Perhaps you SHOULD start with data.

And we end up somewhere surprising -- namely, that maybe what we refer to as "data" is really 2 different things.

Hear the story of Eric Siegel a predictive analytics expert and rapper -- yes, really -- who found something unusual but powerful in data about airline food. Then, Duane Varan shares stories about working with ESPN and Disney to understand what this data thing is really all about in a life led by creative intuition.

 

GET MY MONDAY MORNING NOTE: Subscribe at http://unthinkable.fm

 

LINKS TO KNOW:

Eric Siegel: https://twitter.com/predictanalytic

Producer Juliana Casale: https://twitter.com/attackofthetext

Duane Varan: https://twitter.com/DuaneVaran

 

FEEDBACK ON THE SHOW?

Contact Jay -- jay@unthinkable.fm or http://twitter.com/jayacunzo

Go behind-the-scenes with the making of the show: http://snapchat.com/add/jayacunzo

 

 

Dec 19, 2016

Here's a holiday poem for creators. Regardless of your holiday or your craft, this happens to us all.

From the bottom of my heart, THANK YOU for supporting my work. Have a very happy and healthy holiday season and New Year! - Jay

Subscribe: unthinkable.fm

Say hi: twitter.com/jayacunzo or snapchat.com/add/jayacunzo

Dec 12, 2016

What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at unthinkable.fm

 

TODAY:

What if something is based not on historical precedent, but potential? How do you measure that? Can you?

Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data.

Then, we return to the business world and hear the story of Michael Brenner, the former VP of content marketing at software giant SAP. He shares his personal odyssey that unfolded after the company CEO tapped him to transform the business's entire approach to marketing.

 

LINKS TO KNOW:

Michael Brenner on Twitter: twitter.com/BrennerMichael

Say hi to Jay on Twitter: twitter.com/jayacunzo

Go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Music Education

Jazz

Improv

Students

Leadership

Risk-Taking

Curiosity

Content Marketing

Managing Up

Creativity

Craft

 

Dec 5, 2016

Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

Join the journey to figure out what it takes to trust your intutiion: unthinkable.fm

 

LINKS TO KNOW:

Josh on Twitter: twitter.com/jbernoff

Josh's writing: withoutbullshit.com

Jay's Twitter (best way to chat and offer feedback): twitter.com/jayacunzo

Jay's Snapchat (go behind-the-scenes making the show): snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Business Writing

Books

Forrester Research

Blogging

Donald Trump

Creativity

Careers

Intuition

Nov 28, 2016

Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999.

 

TODAY:

If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best?

Go outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise.

Then, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow.

LINKS TO KNOW:

Andrew Littlefield: http://twitter.com/fsuandrew

Mike Brown: https://twitter.com/mikebrowndwc

Death Wish Coffee: https://www.deathwishcoffee.com/

Say hi to Jay on Twitter: twitter.com/jayacunzo

Or go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

 

College Football

Best Practices

Marketing

Coffee

Super Bowl

TV Advertising

Ecommerce

Craft

Creativity

Intuition

Nov 21, 2016

Juliana Casale's story is not unlike most of ours, because Juliana Casale is not unlike us -- trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched her career in B2B marketing forward.

In this episode, she shares the story of how it all started in the most unlikely of places.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

Join the journey to figure out what it takes to trust your intutiion: http://unthinkable.fm

 

LINKS TO KNOW:

Juliana on Twitter: http://twitter.com/attackofthetext

Jay's Twitter (best way to chat and offer feedback): http://twitter.com/jayacunzo

Jay's Snapchat (go behind-the-scenes making the show): http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

B2B Marketing

American Craft Beer

Label Design

Side Projects

Creativity

Careers

Intuition

Nov 13, 2016

Subscribe at http://unthinkable.fm to get our weekly hypothesis answering one question, explored through story: What does it take to trust your intuition?

TODAY:

We assume creativity has to be big. We need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work.

But what if to get all that, we need to think smaller?

Today, we go outside our echo chamber with James Miller, creator of the project A Small Fiction. Then, we hear the story of Larry Smith and the Six Word Memoir project.

 

LINKS TO KNOW:

A Small Fiction on Twitter: http://twitter.com/asmallfiction

The tweet discussed: https://twitter.com/ASmallFiction/status/659251935199891456

Larry Smith on Twitter: https://twitter.com/larrysmith

Six Word Memoir Project: http://www.sixwordmemoirs.com/

Say hi to Jay on Twitter: http://twitter.com/jayacunzo

Or go behind-the-scenes with making the show on Snapchat: http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Twitter

Fiction

Writing

Creativity

Books

User-Generated Content

Content Marketing

Social Media Marketing

Magazines

Publishing

Craft

Side Projects

Intuition

Nov 7, 2016

Harry Stebbings managed to break into venture capital -- one of the most difficult industries to work in -- at the age of just 20. And he did so with a side project that took a strong stance on industry norms: The Twenty-Minute VC.

In this episode, he recounts the early days of coming up with his idea, longing to work with millionaires who would hardly give him the time of day, and the moment when everything changed.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

 

LINKS TO KNOW:

Harry's side project: http://www.thetwentyminutevc.com/

Harry on Twitter: http://twitter.com/harrystebbings

Jay's Twitter (best way to chat and offer feedback): http://twitter.com/jayacunzo

Jay's Snapchat (go behind-the-scenes making the show): http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Venture Capital

Tech Startups

Investing

Brad Feld

Mark Suster

Tim Draper

Social Network

Mark Zuckerberg

Podcasting

Side Projects

Creativity

Craft

Career Growth

Oct 30, 2016

Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition.

TODAY:

Why do some people seem totally fine using tactics that make us nauseous? If we're going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don't seem to mind using.

Why the gap in thinking? How can we make sense of that? And how does it change our behavior?

Today, we go outside our echo chamber with Emily Hirshey, a writer on Ashton Kutcher's Netflix show, The Ranch. Then we hear the story of two veteran content marketers who completely rejected one of the most common -- if gimmicky -- B2B marketing tactics.

 

LINKS TO KNOW:

Emily Hirshey on Twitter: https://twitter.com/emilyhirshey

The Ranch on Netflix: https://www.netflix.com/title/80077977

Dave Gerhardt Twitter: http://twitter.com/davegerhardt

Erik Devaney Twitter: http://twitter.com/bardofboston

Drift home page: http://drift.com

 

What did you think of this episode? Say hi to me (Jay) on Twitter: http://twitter.com/jayacunzo

Or go behind-the-scenes with making it each week on Snapchat: http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

TV

Television

Happy Days

Creativity

Craft

Art

Growth Hacking

Marketing

Content

Lead Generation

Demand Generation

Scripting

Intuition

SaaS

B2B

Software

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