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Unthinkable

Their work seems crazy, until you hear their side of the story. This is a show about conventional thinking at work and the people who dare to question it. In a world overflowing with advice, gurus, tips, and tricks, it's easy to be average -- just follow everyone else's ideas. So what does it take to be exceptional? If you're a think-for-yourselfer, instead of a follow-the-lister, this is a podcast for you. Join host Jay Acunzo as he travels to the far reaches of the business world to dig up stories you've never heard revealing ideas you've never considered. It's Unthinkable.
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Feb 27, 2017

"What is your writing process?"

Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more known the marketer, the more we swoon and purr.

Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM!

Seth Godin shaves his head 'til you can SEE the brilliance? HONEY! CAN YOU GET THE BACK OF MY HEAD PLEASE?

Process. It's like the skeleton key to our creativity. If we can just possess the right one, the BEST one, we'll do our best work yet.

Today, we go exploring deep into this topic, and we question what makes this concept so damn addicting.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

Boston-based bands who helped make this episode sound great:

- http://www.ballroomthieves.com/

- https://crumbtheband.bandcamp.com/releases

 

FIND JAY HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo


LINKS TO KNOW:

Justin Blackman on Twitter: https://twitter.com/@alittlebetterme/

Justin Blackman's blog: https://justalittlebetter.net/

Knar Bedian on Twitter: https://twitter.com/live_hye

Sound of Boston: http://soundofboston.com/

 

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