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Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?
(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)
LINKS TO KNOW:
Scott's side project: http://www.ihearofsherlock.com/
Scott's newsletter and related mini-podcast: http://fullmontyshow.com/
Scott's Twitter: http://twitter.com/scottmonty
Jay's Twitter: http://twitter.com/jayacunzo
Jay's Snapchat: http://snapchat.com/add/jayacunzo
Sir Arthur Conan Doyle
I Hear of Sherlock Everywhere